Minister for Commerce & Industry and Civil Aviation, Suresh Prabhu launched Coffee Connect – India coffee field force app and Coffee KrishiTharanga – digital mobile extension services for coffee stakeholders.
Details of Coffee Connect app:
- The mobile app Coffee Connect has been developed to ease the work of field functionaries and to improve the work efficiency.
- This application provides solution by harnessing the power of mobility comprising the latest technology in easing the whole process of the field activities like digitization of Coffee Growers & Estates with Geo Tagging, collecting the Plantation details.
- It will also help in transparency in the activities of the extension officers and officials, transparency in subsidy disbursement and real time report generation.
- In line with the digital transformation initiatives of the Government of India, Coffee Board has taken key digital initiatives for the overall technological advancement of the coffee sector and value chain.
- These initiatives are aimed at benefiting all stakeholders in the coffee value chain.
- All these initiatives are intended towards unlocking the potential in coffee sector by leveraging the technology and reach such as mobile.
- The farmers being the end user the technologies have been built on certain critical principles like ease of use, wider participation, maximize reach and benefit.
About Coffee Cultivation in India:
- offee is cultivated in India in about 4.54 lakh hectares by 3.66 lakh coffee farmers
and 98% of them are small farmers.
- Its cultivation is mainly confined to Karnataka (54%), Kerala (19%) and Tamil Nadu (8%) which form traditional coffee tracts.
- Coffee is also grown in non-traditional areas like Andhra Pradesh & Odisha (17.2%) and North Eastern states (1.8%), with main emphasis on tribal development and afforestation.